Why orkut failed

Facebook kept it as simple as it could for the user so Orkut's loss was Facebook's gain. Orkut never tried really to take up to revive itself. Orkut was one of the most visited sites in countries like India and Brasil in However, it had to be shut down due to the growing legal issues. Facebook is better than Orkut because it has more security, while Orkut has less chance of malware. StartupTalky Niku Mandal.

Founder Naresh Goyal is beinginvestigated by the Enforcement Directorate ED and a large number ofex-employees still remain jobless after the airline shut down its operations inA…. StartupTalky Lakshya Singh. Google began as an online search firm, but it now offers more than 50 internetservices and products from e-mail and online documentation for mobile phones andtablets computers. In addition, acquisition of Motorola Dynamics has put itin a position to sell hardware as a mobile phone.

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Nov 11, Simran Shahid Anik Banerjee. Nov 11, Vibhavari Madki. Next, complete checkout for full access to StartupTalky. Welcome back! This brings us to another question. As Rais puts it, the inability to monetize itself in the early stages and scaling up to meet demands of users was a hurdle for Orkut. Read more news about internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India.

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Rashi Goel joins Amazon India as marketing director 6 days ago. Why Orkut failed? Tags Google Orkut Internet advertising internet advertising India digital digital news digital ad Ad campaign campaign digital advertising digital ad campaign digital campaign digital India digital media. ET India Inc. ET Engage. ET Secure IT. Tech Bytes. Newsletters Tech Top 5. Morning Dispatch. Read more on Facebook. Browse Companies:. To see your saved stories, click on link hightlighted in bold.

Fill in your details: Will be displayed Will not be displayed Will be displayed. On Tuesday night, the site will go permanently offline, marking the end of a year old journey, which typically saw several ups and downs.

Orkut was founded in rather curious circumstances. Google then founded and launched Orkut in January , a month before Facebook was launched. During its earliest days as an invite-only service, Orkut attracted some initial interest from American users but in July , as early as six months after its launch, Brazilian users outnumbered North American ones by two to one. Towards the end of that year, Orkut saw a further spike in users from Brazil, a market along with India , that would eventually come to define the product as we know it today.

Such was its popularity in India and Brazil that the then product manager of Orkut yes! The rise of Orkut as a social network is closely identified with the gradual bridging of the digital divide in economies such as Brazil and India.