How old is smirnoff

Register Don't have an account? History Talk 0. History Pyotr Smirnov founded a vodka distillery in Moscow in under the trading name of "PA Smirnoff", and became the first to utilize newspaper ads, along with charitable contributions to the clergy to stifle anti-vodka sermons. The Smirnoff brand is currently owned by the British company Diageo.

This was the first big cocktail breakthrough, but again it was a slow burn. It was a way to entertain your guests by offering them something more exciting. Vodka was the American dream in a bottle, and its leading brand had a powerful ally on the silver screen. During this time he changes the name from Smirnov to Smirnoff. The business and production overcome bankruptcy and an entire line of Smirnoff vodka was available including pre-Revolutionary best-sellers like No.

Vladimir began seeking investors for the establishment of Smirnoff outposts in other countries. Vladimir passes away widowing Tatyana, his third wife, who inherits the business. Vladimir passes away without ever visiting his new enterprise in the U. The head of the Smirnoff brand and a bar owner in California come together and co-conspire to create the legendary Moscow Mule.

Actually, his name is Pyotr Smirnov. He started out life as a Russian serf basically at the bottom of a feudal totem pole and went on to create the best-selling vodka in the world. Sound familiar?

Smirnov started selling his vodka in , but considering this was over a century before the invention of social media, he had to get creative with his marketing techniques. His solution: give panhandlers food and drink and in return, ask them to fan out around the city of Moscow demanding Smirnoff vodka. It worked.